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Sports Illustrated Magazine,28 issues-Weekly The most recognized periodical of American sports, Sports Illustrated has proved to be a fine marriage of top journalism (from the likes of Frank Deford, Paul Zimmerman, and Rick Reilly) and eye-popping photography since 1954. Cover stories range from the week's top games to a retrospective of the legends of yesteryear and their imprint on today's competition. In each issue, "Inside the Week in Sports" keeps the fan in touch with the major sports news, while "Scorecard" offers SI's spin on the week. Fans are always eager to dive into SI's hefty preview issues, a must-have primer for upcoming college and pro sport seasons, including the Olympics. What else would a sports fan want? OK, SI's infamous swimsuit issue arrives faithfully each winter. Every week SPORTS ILLUSTRATED gets you closer to the heart of sports with spectacular action photography and in-depth coverage. Experience the insider track as SI takes you into the minds and hearts of the players and coaches. With SPORTS ILLUSTRATED you Get Into It!