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The Toy Book Magazine, 12 issues-Monthly

The Toy Book took roots one year after its sister publication, The Licensing Book. Since then has been the leader in its field. The Toy Book is a monthly publication reaching all mass retailers who purchase toys. With the advancement of kids' electronics in this market, the editorial follows suit as our children "grow up younger". The Toy Book covers the latest in merchandising, trends, licensed products and new marketplace introductions. The Toy Book remains the essential publication for anyone in the toy industry. We are also pleased to announce we have merged THE TOY BOOK and SPECIALTY TOYS AND GIFTS publications. This new format is designed to bring a wider view of the market to all members of the toy industry. As always, the Toy Book will continue to cover what's new and what's hot in the greater toy industry.